Levers. The ‘i’s are levers.
Good, that’s that then. I’m basically a terrible logo design person if I have to explain the logo, but there you go… it works if you animate it, right? RIght? SoMEonE?
Sam is a friend from my former place of work, Writers’ Centre Norwich (now National Centre for Writing – whoot!). He’s whacked on some massive responsibility pants and started his own company called Story Machine Productions. The meta text, or something, on google says:
Books. Imagine diving headfirst into a story. Imagine events where dancers, actors, musicians, artists, filmmakers, and writers collaborate to share an experience …
Which I think sounds ace.
Actually, it is ace, look!